About

Cesar Rubio Photography

Cesar Rubio Photography


Founder and Art Director of Dsegnare, Cardenio Petrucci, was born in Italy and educated at both the Sapienza University in Rome and at the Massachusetts College of Arts in Boston, MA.

In his career at Ove Arup and Partners, an engineering firm based in London, Petrucci contributed to prestigious projects such as the De Young Museum by Herzog and De Meuron, as well as the California Academy of Sciences by Renzo Piano, among others. Desiring a more hands-on approach, he founded Petrucci Design Group in 2000, an interior design and remodeling firm with projects in San Francisco, Miami, and Washington D.C. After starting to import furniture and fixtures for his projects in 2003, Petrucci established Dzine in 2004, leveraging it into one of the most successful showrooms in the United States.

Petrucci is an active member of the San Francisco and international design communities, and collaborates with local institutions, as well as architecture and design firms.  He has organized lectures and events featuring luminaries of design, such as: Piero Lissoni, Sebastian Wrong, Johanna Grawunder, Martino Zanotta, Norbert Wangen, Michael Young, David Weeks, and Francesco Rota among others. Petrucci has been featured in a number of design publications such as Dwell, San Francisco Chronicle, San Francisco Magazine, 7x7, California Home and Design, SFC&G, Metropolitan Home, Elle Décor Italia, and Ddw Italy.