Cesar Rubio Photography
Cardenio
Petrucci
Designer · Creative Director · Entrepreneur
Design, brand and business development.
Products, interiors, brands and design-led businesses between Italy and the United States.
DZINE, founder. Acquired by Haworth MC+, co-founder Officine Petrucci, founder
Alongside MC+ and Officine Petrucci: selected creative direction, advisory, partnership and new venture opportunities.
Current
Product design and interiors in California. Craft, food and territory in Tuscia.
Design studio, Los Angeles and San Francisco
MC+
Co-founded with Mattia Biagi
Interiors, collectible furniture, kitchens and procurement, developed with Italian manufacturers and artisans from concept through fabrication.
Recent recognition: Marie Claire Maison Top of Design and IDEAT Future Award (2026), German Design Council Iconic Award (2025), Interior Design Best of Year 2024, Archiproducts Design Award 2024.
Officine Petrucci
Authored workshop, Tuscia, Italy
Founder
An authored workshop built around objects, food, vintage, cars, territory, restoration, craft and material culture.
Selected work
Products and interior design.
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Domus Table
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Blade Desk
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Xit modular sofa
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Intersection - MC+
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Trattovineria San Lorenzo
Interiors design and overall branding restyling. Italy.
Creative Direction & Collaborations
Selected work in which the role extended beyond direct design into creative direction, product development, brand building and market development.
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Coalesse - Steelcase
First retail experience launch at Dsegnare, art direction and consultancy.
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Do table
Creative direction and product development for Apple. Designed by Francesco Rota
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Levi's
Launch of the mustard corduroy fabric.
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Blend and International collections
Creative and product direction as VP Marketing at DFM
Interior Design Best of Year 2019 and 2020. HiP Award, NeoCon 2020.
Italy and the United States, design and business.
Born in Viterbo and raised in Rome, Cardenio Petrucci studied at Sapienza University and trained in industrial design at Massachusetts College of Art in Boston, with a period in Copenhagen. At Arup in London, he worked on projects including the de Young Museum and the California Academy of Sciences.
In San Francisco he founded Petrucci Design Group, then DZINE and Dsegnare, which developed the US presence of international design brands and helped shape the city’s contemporary design culture. DZINE was later acquired by Haworth.
He went on to lead creative and product strategy as VP Marketing at DFM, and served as COO and Creative Director of Elementi, expanding its presence in New York, Los Angeles and San Francisco. Today his work runs through MC+, the design studio he co-founded with Mattia Biagi, and Officine Petrucci, the workshop he founded in Italy.
Founded
Petrucci Design Group, DZINE (acquired by Haworth), Boffi San Francisco, Dsegnare, MC+ (co-founder), Officine Petrucci
Senior roles
DFM, VP Marketing and Art Director. Elementi, COO and Creative Director.
Recognition
DFM collections: Interior Design Best of Year 2019 and 2020, HiP Award at NeoCon 2020.
MC+: IADA Gold 2023, Interior Design Best of Year 2024, Archiproducts Design Award 2024, German Design Award 2025, German Design Council Iconic Award 2025, Marie Claire Maison Top of Design 2026, IDEAT Future Award 2026.
Press
Interni, Casabella, Elle Decor Italia, Interior Design Magazine, IFDM, SHLTR, Designerati
Contact
Selected engagements beyond the work of MC+ and Officine Petrucci.
Areas of work
Creative direction and brand
Setting direction for brands, collections, spaces and launches, and carrying it through to execution.
Advisory and business development
Positioning, market entry between Italy and the US, manufacturer relationships and growth strategy.
Partnerships and new ventures
Joint ventures, co-founding and strategic introductions, with an active role.
Product and real estate collaborations
Product development with manufacturers, and design-led real estate and hospitality projects.
For studio commissions, contact MC+.